ramon leander

As the Digital Design Director for THX, a fintech startup, I led the strategic design and execution of a project focused on projecting stock traders' daily activities. My role involved overseeing the entire design process, from concept to completion, ensuring the creation of an intuitive and visually compelling interface that catered to the specific needs of traders. I guided my team in conducting in-depth user research, wireframing, and prototyping, while maintaining a user-centered approach. By aligning the design with business goals and user expectations, the project successfully delivered a tool that enhanced trading efficiency and decision-making.

Together with Stockholm Design Lab I worked on a platform project that uses Krypto currency to purchase art on a global gallery based platform. This site enables the user to post art and purchase art as well as utilize social media to connect with each account to reach an even broader audience.

AI Gear is a retail startup that gives the consumers the power to create.
Not only can you shop branded products, but you can also design your own through an AI configurator—tailor your gear, place an order, and have it delivered straight to your door.

You can also explore the community marketplace to discover what others have created. Buy, customize, and make it your own—because shopping should be as unique as you are.

At Cognizant I collaborated with Carnival Cruise Line on a product design project aimed at enhancing the daily lives of their vessel employees. By closely analyzing the unique challenges faced by crew members, I helped develop an innovative solution tailored to streamline their tasks and improve overall efficiency. This project not only prioritized the well-being of the employees but also empowered them with tools that made their onboard experience more manageable and productive, ultimately contributing to a smoother operation for the entire cruise line.

As the Digital Design Director I led the end-to-end creative vision for the redesign of Xome.com, one of the leading U.S. real estate platforms for buying and selling properties. My team and I delivered a modernized UI, introduced intuitive new features, and significantly enhanced the user experience. The client praised the redesign for its improved usability and fresh visual identity.

AI wear is a sports gear e-commerce startup that features AI-driven customization options, allowing customers to personalize their gear to meet their unique preferences and needs. This project focuses on combining advanced technology with a user-friendly experience to revolutionize how athletes and sports enthusiasts shop for equipment. By integrating AI, we're creating a platform that not only offers high-quality products but also tailors each item to the individual, setting a new standard in the sports gear industry.

As a UX UI design director I collaborated within a large multidisciplinary team to define and implement the new visual identity for Verizon’s online presence. Led multiple projects, including the redesign of the Fios mobile apps, the Verizon.com homepage, and a suite of high-impact landing pages. Played a key role in unifying the digital brand experience across platforms while ensuring consistency, usability, and strategic alignment with Verizon’s business goals.

I spearheaded an e-commerce startup focused on selling trendy, cool clothing, where I was instrumental in creating the brand's identity, including the overall look and feel. From designing the brand aesthetics to building the experience architecture, I ensured that every element resonated with our target audience. My work laid a strong foundation for the brand, combining style with seamless functionality, which played a key role in attracting and retaining customers in a competitive market.

At Cognizant, I worked with a product team dedicated to the Starbucks account, where we developed innovative concepts and strategies to boost their online sales. By analyzing customer behavior and market trends, we crafted tailored solutions that enhanced the digital experience, driving engagement and increasing revenue. Our collaborative efforts resulted in actionable ideas that aligned with Starbucks' brand vision, ultimately contributing to their growth in the competitive online marketplace.

Collaborated with a cross-functional team at LG to design and execute global fall season campaigns, contributing to creative concepts, branding strategies, and marketing initiatives that enhanced brand visibility across multiple international markets.

Choosing the right data visualization is crucial for effective communication. When designing for real products, consider the end-user's needs, the context of the data, and the medium of delivery. By leveraging the appropriate chart types and visualization techniques, you can transform complex data into actionable insights that drive better decisions and user experiences.

PulsePay is an innovative fintech startup transforming the way small businesses manage their finances. By integrating AI-driven analytics with a user-friendly platform, PulsePay offers real-time cash flow monitoring, automated invoicing, and personalized financial insights. The startup's goal is to empower entrepreneurs with the tools they need to make informed decisions, optimize their financial health, and focus on growing their businesses without the complexity of traditional financial management.

At RGA I was part of the brand new launch for the Gear VR, Note7 and the Galaxy7 devices. Working on a tight deadline to meet the launch date at the Samsung HQ cleanrooms was a challenge but as a team effort and good collaboration we managed to stick it through and launch on time with beautiful new content and execution.

As the UI/UX Product Lead at Centime Accounting Application, I successfully collaborated with cross-functional teams across India and the USA to bring the product to life. Working remotely, I led the design and user experience strategy, ensuring seamless integration and a user-centric approach that contributed to the product’s successful launch and positive reception

At Wolff Olins I worked closely with the brand design team to translate their new refreshed branding for Sage therapeutics to an online responsive experience.

At Addison NYC I was part of the creative team and was assigned to work on the re-branding for a large US / Brittish Financial company merger. They were in need of a new complete design overhaul both online and offline.

At IQVIA, I led a product design project focused on creating a streamlined interface for doctors and pharmacists to access and manage medical charts more efficiently. By understanding the workflow and needs of healthcare professionals, I developed a user-friendly solution that allowed for quicker data retrieval and easier chart navigation. This innovation not only improved the speed and accuracy of their work but also enhanced patient care by ensuring that critical information was readily available when needed.

Wolff Olins hired me to lead the UI design for their newly re-branded software client. I worked closely with the branding team and held client presentations on a weekly basis. I also worked closely with AE Animation artists to make the illustrations come to life on the scrollable responsive landing page.

At Wolff Olins I worked closely with the brand design team, and helped with launching the brand into the digital space. I supported the team with UI design and then delivered ready comps for development.

Worked with an amazing team at Third and Grove to create an e-commerce platform that promotes a high end stainless steel water bottle. The brand blends innovation and quality spanning from Japan to California.

At Learnvest / Northwestermutual I was tasked to look at Northwesternmutual through a fresh new clean perspective and elevate all it’s 360 components such as new brand guidelines, digital, and print. 

This is a poetic personal project that reflects emotions and feelings.
The black and white approach lended itself well with the concept.

As we have an ongoing Pandemic, I helped to brand and launch a company. We created the brand name Shield. Shield offers masks, gloves and sanitizing services across the nation, and is now the number 1 vendor for Vitamine shoppe nationwide. I created the visual brand language along with collateral and packaging material and an online store for the product and company.

Netrogena needed a long awaited refresh to it's current online presence. So I was brought in by DDB NYC to take on the challange and redesign their website (neutrogena.com).
It was a 3 month project that was successfully sold in to the global Neutrogena client with 33 decision makers worldwide.

Working together with Crafted NYC I designed and created this new look and feel for a site called Painspot that informs you how to treat various sorts of muscular pain.

Tone was a startup that I worked at for 1 year as Head of Design. 

It was a great experience working in a tight team with talented developers NGO’s strategists and producers. The whole concept with the startup was to create an app for people in remote places that are off the grid. The first test pilot program was geared towards Indonesian fishermen so they could communicate with other fellow fishermen at sea, get map coordinates where most fish could be found, and sell fish that they had caught at sea to the fish markets before they arrived at land, and also report thief fishing on the ocean among other features such as watch sports and get access to entertainment and news.

This responsive website was designed at DNA Studio for the Absolut Brand to connect women in the world with stories, experiences and great achievements. 

At AKQA I got assigned to create the Verizon Holiday Card. As a creative Lead I collaborated with Visual design, UX, Developers, copywriters, Film and Sound studios along with great musicians to make a device driven musical experience.

Smart by Mercedez needed a new Look and feel and at Razorfish in NYC I worked as the design lead for the project. 

At Shutterstock I was part of a new brand within the company called OFFSET. It's goal was to provide premium quality stock photography.
In a small team within Shutterstock I designed and created mutiple layouts, moodbards, templates and UX solutions. 

www.offset.com
(The website has evolved since a bit but in general it has the look and feel that I established.)

During my year in Stockholm Sweden I worked on several campaign sites for Saab Motors in collaboration with top talent creatives at Lowe Brindfors now called (Mullen Brindfors). 

Live site:
http://www.lowebrindfors.se/showroom/saab/all-year-round-convertible/#/specialedition/beach/

Razorfish global responsive redesign.

At Ogivly NYC I was part of creating many pieces of marketing for UPS. It varied from concepting apps that showed how all the olympians material got to it's destination, and also making films and success stories around UPS and how their logistics capabilities made it easy to get from point A to point B.